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Videos


Video work

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Videos


Video work

videos 

Engaging video to help tell a story can be incredibly powerful. Below are some examples of videos that I have led the strategy and execution on. 


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Events


In my personal and professional life, I regularly bring people together. 

Events


In my personal and professional life, I regularly bring people together. 

LUSH COSMETICS

Lush in the Park

Lush in the Park

I was the event lead for Lush in the Park, a pop-up experience from May 4-6th, 2016 in Chicago's iconic Millennium Park. We flew out 35 Lush employees from Vancouver to work at Lush North America's largest branding event. We were able to introduce 3000 new and existing Lush fans to the fresh and handmade nature of our products over the three days. Guests watched compounders make the fresh products and even took samples home for themselves. 

Through pitching the event we were able to get coverage and interest in the following outlets: Event Marketer, TimeOut Chicago, Chicago Business Journal and more.

Photo credit: Lush Cosmetics

 

Pop up - scottsdale

In October 2016 the PR team held a pop up event in Scottsdale to celebrate the opening of Lush's largest shop.  A pop up trailer was branded with #lushscottsdale messaging and two compounders were on hand to press lord of misrule Bath Bombs with our customers. Everyone was encouraged to share their photos on their social channels and visit the new large shop for some vegan snacks and to check out the new Christmas line. Over 300 people were able to make their own Bath Bomb during the two days. 

TED

For the second year in a row, Lush was in the front line of interaction with some of the top executives, media outlets and innovators from around the world at the TED Conference. We highlighted our fight against animal testing and introduced TEDsters to The Lush Prize. We created a welcoming environment surrounded by greenery, inspiring quotes, custom LED screens, a wall dedicated to the Lush Prize, products to engage with and spa treatment chairs. The inviting space inspired attendees while offering them a place to refresh, restore and unwind over the five day event.

photo credit: Lush Cosmetics

Future of Retail Innovation

In October 2015, The Lush PR team invited business and retail editors to an intimate evening to learn about Lush's retail innovation and growth. This exclusive cocktail gathering celebrated Lush's successes in the past year and expansion plans for the coming year. Attendees included writers from Beauty Inc., Beauty World News, BeautyNewsNYC.com, Chain Store Age, Eco-Chick, Fortune, Glamour, Happi Magazine, Marie Claire, MarketWatch, Refinery 29, Retail TouchPoints, The BF Journal, Totalbeauty, and WWD. 

squamish music festival

In summer 2015, the PR team participated in the Squamish music festival. Inspired by all things fresh, the design team created an eclectic garden-like environment; surrounded by fresh flowers and plants and custom furniture made from reclaimed wood. The inviting space inspired festival goers to refresh, restore and connect with the brand. The line up each day was nearly two hours long with 300 people each day coming to experience the braid bar activation and shop the pop-up shop.

media & influencer events

At Lush, a major component of our strategy were media and influencer press trips and events. I strategized and executed on 3 major press trips to UK and Mexico. We also flew in 25 media and influencers to visit our factories over the Christmas 2016 period to experience the fresh and handmade nature of the prodcuts themselves. 


the ritz-carlton residences, waikiki beach

2012-2014

The Ritz-Carlton prides itself on excellent customer service. I worked with the marketing and events team to host multiple site events to increase traffic to the sales centre and raise the profile of the project. 

 


hope in haiti

Following the 2010 Haiti Earthquake, my sister, friend Kim and I hosted a fundraiser benefitting the Canadian Red Cross.

By leveraging our relationships we were able to get a venue at no cost, gather over 30 prizes for the silent auction and garner media attention.

In total we raised over $16,000. 

http://www.sololisa.com/2010/01/hope-in-haiti-fundraiser-barcelona.html


Brenna Innes Memorial funDraiser 

A best friend's sister passed away in a house fire in 2007 at the age of 21. To help her memory live on, her sister started an annual soccer tournament in her name with all proceeds going to the BC Burn Fund. I joined the organization committee and have helped to grow the size of the tournament through social media, leveraging press relationships and raising awareness through friends and family. 

Now in its tenth year, we have raised nearly $40,000 to date. 

By leveraging existing media relationships, we received press in the following publications:

#RememberingBrenna


real estate events

The goal of every real estate sales & marketing campaign is to get consumers into the sales centre. I have organized and led the production of a variety of events, both traditional and guerrilla, including:

  • Grand Openings
  • Ground-breaking 
  • VIP events
  • Traveling showroom events

 


Motionball marathon of sport

For the past two years I have organized a company team for the Motionball Marathon of Sport, where all proceeds go to the Special Olympics of BC. To help our team of ten raise $2,000, I am also hosting fundraisers leading up to the day. 

 

 

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