PR and Influencer outreach
Getting in front of the right media and influencers is key to amplifying your message. My team creates the media strategy, crafts pitches, writes press releases, and defines key messages to get your story in front of the right media and influencers. We also offer media training, press material creation, and partnership strategies.
Marketing And Messaging strategy
Are you speaking your customers' language? Are you where they are?
We help you hone in on your audience, figure out where they are spending their time, and create a messaging strategy to get in front of them, encouraging them to take action.
Social media strategy and content creation
Taking the messaging strategy into consideration, we craft social media outreach and content strategies. This includes creating a social media content calendar, directing photo and/or video shoots, and writing copy and any other content needed to bring your brand to life on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and your website.
Social media is a two-way street and one of the best ways to stay in touch with your customers and community. We work with you to create the best plans to nurture your social community by syncing the messaging and activity with the rest of your PR and marketing plans.
The best plan is a well-rounded one. We provide paid advertising strategy and implementation including: SEO, SEM, and Facebook and Instagram ad buys to deliver the most impact for your brand.
analytics and reporting
It's important to review what's working in your PR and Marketing plans. Monthly reporting reviews allow us to determine what's worked best from the previous month and suggest areas of improvement for the following month.