I had the pleasure of working with Gordon for almost a year at Lush Cosmetics where he led the creative direction for the film and photo team. He is one of those talents with an eye for the aesthetic and knack for bringing out the creative in those around him. Not to mention, he's one of the funniest guys around, which is always appreciated when working on a long or stressful shoot.
Before joining Lush, Gordon worked for Lululemon for many years on the film team producing hits such as, "Shit yogis say" and many other branded videos. Gordon is now a part of the Larissa Dundon &co. talent pool, so I had the chance to sit down with him and ask him about some of the things he's learned while running his own film company.
What do you love most about your job?
It’s all about the collaboration. I love being able to ideate with a client and creatively bring their stories to life. Nothing’s more satisfying than experiencing the collective enthusiasm of the team I’m collaborating with on a new project.
What's your creative approach?
My creative approach has always been organic and intuitive. I don’t have a formula or method per se, it’s more about listening, interpreting, and feeling the needs of the client. I’m also very inspired by music. Whenever I hear a song I usually can see accompanying visuals in my mind.
What advice would you give to others starting out?
That’s an interesting question. I feel like I’m always starting out. Every project I take on is new to me and my approach is never identical to the last. My advice to someone who is starting out is to identify what you love about what you do, the passion, the thing that lights you up inside, and let that be the driving force that gets you out of bed. Seek happiness not dollars. The dollars will become a by-product of your happiness.
As always, great working with you, Gordon!